Category/Industry Briefs

A category or industry brief gives you a concisely presented analysis of secondary data, market information and published research. It can be an especially valuable resource for our clients who are looking for a quick way to better understand trends and developments within a particular industry or product/service category.

Category/industry briefs are an excellent solution when a busy ad agency executive or company marketing director needs insight into competitive market environments or their competitors' positioning, branding or marketing strategies, but can’t justify commissioning a full- blown qualitative or quantitative research project.

Other Secondary Research Services

You can use Wilhite-Richey to run down industry statistics, collect samples of your competition's advertising and marketing pieces or analyze the image of certain industry players in the media.

We can handle whatever your information needs may be, and with a Wilhite-Richey secondary-research report you always get intelligent, detailed analysis and actionable knowledge that will be valuable to your own marketing planning efforts.

Typical Secondary Research Knowledge Sources

To achieve our clients’ information needs and requirements, we are expert in leveraging a variety of public and proprietary research data sources, including:

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